AI-Driven Branding: Coca-Cola Scales with WPP and NVIDIA

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Greetings, Innovators,

Step into the future of AI-powered branding as WPP and NVIDIA Omniverse join forces to elevate Coca-Cola's content with unparalleled authenticity. In this refreshed edition, we bring you the latest insights and tutorials to spark your creativity and keep you at the forefront of AI innovation.

• WPP and NVIDIA Omniverse Help Coca-Cola Scale AI Content with Brand Authenticity

• McDonald's Japan Uses AI for Advertising Innovation via Creator Partnership

• Toys 'R' Us Unveils New Ad Created with OpenAI's Sora

• Tutorial: Crafting Code with GPT Engineer

• AI Tool of The Week: ParagraphAI

• Digital Masterpieces from the Community 🖼️ 

Before we dive in, let’s see if you can tackle this tricky question to challenge your AI expertise.

Interested in unbiased, news from the world? We have a great recommendation for you…

WPP and NVIDIA Omniverse Help Coca-Cola Scale AI Content with Brand Authenticity

Using NVIDIA NIM microservices USD Search and USD Code, WPP helps the beverage company speed up global creative campaigns.

Key Highlights:

• Digital Twin Tools Development: Coca-Cola collaborates with WPP to create Prod X, a custom digital studio for global use, enhancing their digital twin capabilities.

• Integration with NVIDIA NIM: Coca-Cola will be an early adopter of NVIDIA NIM microservices, integrating them into Prod X to leverage OpenUSD for building virtual worlds.

• Enhanced 3D Asset Creation: WPP uses USD Search and Code NIM to access and assemble on-brand assets from a vast model archive, streamlining the creative process.

NIM microservices enable Prod X users to create culturally relevant 3D ads globally, quickly adjusting AI-generated images to better target local markets.

McDonald's Japan Uses AI for Advertising Innovation via Creator Partnership

McDonald's Japan leads with AI in popular culture, debuting a striking ad video for its products.

Key Highlights:

• Renowned AI Artist: Artist “kakudrop” is celebrated on Twitter for creating striking images using GenAI tools like Midjourney and LumaLabs Dream Machine.

• Viral Tokyo Video: Kakudrop’s realistic video of a Japanese girl taking a selfie in Tokyo went viral, leading to an exhibition at the National Art Center in Japan.

• McDonald's AI Ad Success: McDonald’s collaborated with Kakudrop for an AI ad featuring Japanese women enjoying fries. The ad, complete with a jingle, has achieved 12.7 million Twitter views.

GenAI marks a new era in content creation with exceptionally realistic image renderings that can exceed real-life quality, ideal for ads.

Toys 'R' Us Unveils New Ad Created with OpenAI's Sora

Toys 'R' Us launched a new ad film created in collaboration with OpenAI’s Sora and co-produced by Native Foreign. The AI-generated film tells the story of brand founder Charles Lazarus.

Key Highlights:

• Brand Origin Story: The ad explores the origins of Toys ‘R’ Us and Geoffrey the Giraffe through the perspective of Lazarus, a character inspired by a 1950s small-town bicycle shop owner's son.

• Dreamlike Fantasy: As Lazarus dreams, a toy giraffe comes to life, leading to a whimsical fantasy filled with toys and music. The film was primarily created using Sora, with additional VFX and an original score by Aaron Marsh.

The ad received mixed reviews, with some viewers calling it creative and indicative of the future of advertising, while others found it jarring and soulless.

Tutorial: Crafting Code with GPT Engineer

GPT Engineer is a powerful tool designed to streamline the process of building and customizing software solutions using AI, specifically tailored for those working with GPT models.

How to Use GPT Engineer:

1. Sign Up & Log In: Visit the GPT Engineer website, sign up with your email, and log in to access the platform's features.

2. Select Your Project: Choose the type of project you want to build, whether it's a chatbot, content generator, or any other AI-driven application.

3. Customize Your Model: Utilize the platform's intuitive interface to configure the GPT model to fit your specific requirements. You can adjust parameters, fine-tune models, and input training data.

4. Build & Test: Once customized, build your application using the provided tools. Test your project within the platform to ensure it meets your expectations.

5. Deploy & Integrate: After testing, deploy your application. Use the integration options to embed it into your website, app, or service.

6. Monitor & Optimize: Keep track of your application's performance with built-in analytics and make necessary adjustments to optimize its functionality.

AI Tool Of The Week

Unleash your creativity with ParagraphAI, the ultimate AI-powered writing assistant that turbocharges your content creation process. Whether you're crafting emails, essays, or marketing materials, this cutting-edge tool uses advanced AI to help you generate polished, professional content in no time.

Key Features of ParagraphAI:

🚀 AI-Driven Content Creation: Effortlessly produce top-notch content, from sleek emails to in-depth reports, perfectly tailored to your needs.

✍️ Grammar & Style Mastery: Get real-time grammar and style suggestions that ensure your writing is sharp, concise, and flawless.

🌍 Multilingual Magic: Communicate with ease across languages, thanks to AI-powered translations and writing support in multiple languages.

💡 User-Friendly Design: Enjoy a smooth, intuitive interface that makes crafting and editing your content a breeze.

⏱️ Productivity Powerhouse: Speed up your workflow with AI-generated drafts, so you can spend more time fine-tuning and less time starting from scratch.

Transform Your Writing with ParagraphAI

Additional Insights and Reminders

🔍 Apple Ventures into Robotics: Apple is venturing into robotics, exploring innovations that extend beyond the iPhone

 🎨 Claude Artifacts Now Available Everywhere: Anthropic's Claude Artifacts are now available to everyone, including on mobile devices

🤖 Fourier Reveals GR-2 Humanoid: Fourier Intelligence introduces the GR-2, their advanced humanoid robot, showcased in a captivating CGI teaser

🚀 NVIDIA Launches AI Blueprints: NVIDIA and global partners launch NIM Agent Blueprints, empowering enterprises to build their own AI solutions

Digital Masterpieces from the Community

Prompt: A vintage Coca-Cola bottle in a futuristic setting, blending retro elements with sleek, modern design

Prompt: Nike sneakers featuring an innovative, AI-generated design pattern, combining technology and fashion

Prompt: A Heinz ketchup bottle depicted in a surreal, artistic style, with abstract shapes and vibrant colors

Prompt: A Starbucks coffee cup in a magical, fantasy setting, surrounded by mythical creatures and enchanted forests