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Hey Creators!! 

Welcome to this week's GenAI newsletter, where we bring you the latest trends and developments in artificial intelligence and social media. This week, we delve into OpenAI's bold move with the release of GPT-4o Mini, a cost-effective model aimed at democratizing AI development. We explore Scarlett Johansson's stance against AI and deepfake technology, highlighting the challenges in the digital age. Mistral AI's new small but powerful models, Codestral Mamba and Mathstral, are making waves with their impressive capabilities. Proton's AI writing tool, Proton Scribe, sets new standards for privacy and security in AI-assisted writing. Finally, we discuss strategies for marketers to navigate the overwhelming flood of social media content, emphasizing creativity and innovation in the age of AI.

What’s trending in GenAI this week? 

• OpenAI's Surprise Move with GPT-4o Mini

• Scarlett Johansson vs. AI

• Mistral AI’s Codestral Mamba & Mathstral Small Models, Big Impact

• AI Writing tool Proton.me Prioritizes Privacy & Security

• How Marketers can survive the Social Media Flood?

• Imagining Tomorrow with Visions of Space

Before we dive in, we’d like to strongly recommend you the weekly newsletter called the “The Product-Led” Geek. This newsletter contains tips, case studies and more to grow a sass business.

OpenAI's Mini Challenges Google and Anthropic 🤯

OpenAI is releasing GPT-4o Mini, a lighter and cheaper model for developers. This move aims to make AI more accessible and affordable, potentially democratizing AI development across various industries and applications. Building apps using OpenAI's models has been prohibitively expensive for many developers. The introduction of GPT-4o Mini addresses this issue, allowing more developers to experiment with AI without breaking the bank.

Performance Metrics: GPT-4o Mini scored 82% on the MMLU benchmark, outperforming GPT-3.5 and competing with other lightweight models. However, the article raises questions about the reliability and comparability of such benchmarks in the AI industry.

The Competitive Landscape: OpenAI's entry into the lightweight model market puts it in direct competition with Google's Gemini 1.5 Flash and Anthropic's Claude 3 Haiku. This move raises questions about the evolving competitive dynamics in the AI industry. Explore more

Scarlett Johansson's New Nemesis 🙆

Scarlett Johansson speaks out against OpenAI and deepfake technology, expressing her anger and disturbance over the company's apparent mimicry of her voice for its ChatGPT system, Sky. This incident raises questions about the ethical boundaries of AI and the rights of individuals in the digital age. Johansson reveals that she declined OpenAI CEO Sam Altman's offer to provide her voice for Sky, citing personal reasons and core values. 

The Dark Side of AI: Johansson expresses her concerns about deepfake technology, describing it as a "dark wormhole" with potentially devastating consequences, especially for young people and victims of revenge porn. This raises alarming questions about the future of privacy and identity in an AI-driven world.

A new kind of Villain: In a lighthearted moment, Johansson suggests that OpenAI's Sam Altman would make a good Marvel villain. This comment playfully blurs the lines between real-world tech controversies and fictional narratives, hinting at the growing influence of tech leaders in popular culture. Check the full news here.

Codestral Mamba & Mathstral - Small Models, Big Impact

Mistral AI just launched Codestral Mamba and Mathstral, two new small, specialized language models that achieve state-of-the-art performance for open-source models on key benchmarks.

Codestral Mamba is a 7B model offering fast inference and advanced coding capabilities that surpass open-source rivals like CodeGemma and CodeLlama. The model can handle context lengths up to 256k tokens (doubling GPT4o), making it ideal for large, complex coding tasks and local development.

Mathstral, also a 7B parameter model, achieves SOTA performance on math reasoning benchmarks like MATH (56.6%) and MMLU (63.47%).

Both were released under the Apache 2.0 license, allowing for free use, modification, and distribution — and available via Mistral’s API and Hugging Face.

Proton's AI Writing Assistant Redefines Privacy

Proton has launched a new AI-enabled writing assistant, Proton Scribe, designed to help users compose, redraft, and proofread emails with privacy at the forefront. This move reflects Proton's commitment to privacy-centric solutions across its suite of productivity tools.

Local Deployment: Proton Scribe can be deployed entirely at the local device level, offering a privacy-focused alternative to third-party AI providers. By ensuring that user data stays on the device, Proton aims to address concerns about data privacy and security in the context of AI writing tools.

Personalization vs. Privacy: While the tool's privacy-centric approach limits personalized responses, Proton has added "quick actions" to facilitate easy editing of drafts, emphasizing the company's commitment to improving Proton Scribe's functionality while maintaining privacy standards. Check the latest updates here. 

How Marketers can Survive the Social Media Flood? 🤳

Social media saturation has become the new normal, much like the chaos of early 2000s reality TV. Just as MTV's The Hills captured our attention with its drama, today's digital landscape is teeming with an overwhelming volume of content. Over 5 billion people use social media worldwide, with the average person engaging with more than six networks each month.

When More Becomes Less: According to Sprout's 2024 Content Benchmarks Report, brands published an average of 10 posts per day across networks in 2023, with some industries doubling or even quadrupling this number. However, as content volume grows, users' ability to engage meaningfully declines. Research shows that human screen attention spans have dropped from 2.5 minutes in 2004 to just 47 seconds in 2023.

The AI Factor: AI-generated content is reshaping the social media landscape, further complicating the challenge for marketers. Tools like ChatGPT and DALL-E have flooded social feeds with AI-generated posts. For marketers, distinguishing their content from AI-generated noise is becoming increasingly difficult.

Cultivating Creativity: Maintaining creativity in the face of constant content demands requires innovative approaches. The team at H&R Block has implemented an "External Inspiration" exercise, where team members present on diverse topics unrelated to their industry. This practice helps spark creativity and prevents burnout. Finding low-lift ways to incorporate similar rituals can help social teams stay inspired and innovative.