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- Groundbreaking Social Platform just launched | Also, 5 Best AI Marketing Analytics tools
Groundbreaking Social Platform just launched | Also, 5 Best AI Marketing Analytics tools
OpenAI Co-Founder Launches New AI Company Focused on Safety
Aakash Jain
20 Jun
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Today's Highlights
In this edition explore all about Butterflies, a new social media platform that seamlessly integrates human and AI interactions. A new AI tool by DeepMind revolutionizes video soundtrack creation by considering both the visual content of the video and user-provided text prompts. There’s a new AI-powered search engine in town — and its creators think it can beat the many, many other attempts out there: GenSpark. Pinterest is testing new AI-based automated ad campaigns called "Performance+" to optimize Promoted Pin creation and audience targeting, reducing manual input and improving campaign performance. Ilya Sutskever, former chief scientist at OpenAI, has launched a new company called Safe Superintelligence Inc. (SSI) alongside Daniel Gross and Daniel Levy. Explore five of the best AI Marketing Analytics tools.
What’s trending in the AI Social Media Network?
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Social Network for AI and Humans gives Butterflies
New AI-Powered search engine in Town
Pinterest + AI = Strong Campaign Performance
OpenAI Co-Founder Launches New AI Company Focused on Safety
5 Best AI Marketing Analytics Tool
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Butterflies introduces a groundbreaking social network that seamlessly integrates human and AI interactions, creating a unique and dynamic environment where users can engage with both real people and artificial personas.
This innovative approach to social media challenges traditional norms and opens up new possibilities for how we connect and communicate online.
What is this platform? Butterflies empowers users to easily create their own AI profiles, known as "Butterflies," complete with captivating bios, images, and AI-generated content. The platform's intuitive interface and powerful generative AI systems allow users to bring their imaginations to life, crafting diverse and engaging AI personas that reflect their creativity and interests.
Benefits for the users: Butterflies offers users a dreamlike and imaginative space where they can explore the boundaries of human-AI interactions, immersing themselves in a surreal and captivating social media experience.
With its quirky and visually striking AI-generated imagery, Butterflies pushes the limits of what's possible in social media, providing users with a truly unique and memorable platform for self-expression and connection.
What’s in it for you? The platform's innovative approach to social media offers businesses the chance to interact with customers in creative and engaging ways, leveraging the app's AI systems for marketing and promotional purposes, and potentially driving brand discovery in a manner similar to established social networks like Instagram.
New AI-Powered search engine in Town
Genspark uses generative AI to create custom summaries called "Sparkpages" in response to search queries. The platform employs multiple specialized AI models to categorize queries and organize results, aiming to deliver high-quality information.
What are Sparkpages: Sparkpages provide detailed, Wikipedia-like summaries, complete with tables of contents, videos, tips, and chatbots for various topics.
Genspark faces issues such as potentially inaccurate or ethically questionable search results and the risk of cannibalizing traffic from source websites.
Despite securing a $60 million seed round, Genspark faces significant technical, legal, and ethical hurdles, as well as intense competition from rival startups and established search giants like Google.
Pinterest + AI = Strong Campaign Performance
Pinterest is testing new AI-based automated ad campaigns called "Performance+" to optimize Promoted Pin creation and audience targeting, reducing manual input and improving campaign performance.
Early alpha testing shows that advertisers using Performance+ tools saw a 10%+ improvement in cost per acquisition (CPA) for Conversion and Catalog sales campaigns and a 10%+ improvement in CPC for Consideration campaigns.
Personalized Backgrounds for Product Pins: Pinterest is introducing AI background generation for product images, enabling personalization based on users' preferred styles and trends, deepening engagement and providing context for how products fit into their design plans.
Pinterest's use of generative AI to create personalized backgrounds for Product Pins is a valuable application of the technology, driving engagement by tailoring content to specific trends and interests.
Integration of "Shuffles" App Features into Pinterest Ads: Pinterest is looking to capitalize on the popularity of its separate "Shuffles" app by enabling collages for ads, with product listings attached to each image, further enhancing the platform's advertising capabilities.
OpenAI Co-Founder Launches New AI Company Focused on Safety
Ilya Sutskever, former chief scientist at OpenAI, has launched a new company called Safe Superintelligence Inc. (SSI) alongside Daniel Gross and Daniel Levy.
Main focus? SSI's sole focus is to address the challenges of AI safety as superintelligent AI systems become more prevalent, aiming to control and restrict potentially harmful AI. The company plans to advance AI capabilities while prioritizing safety through revolutionary engineering and scientific breakthroughs.
Streamlined Business Model: SSI's singular focus on AI safety allows the company to avoid distractions from management overhead or product cycles, insulating safety, security, and progress from short-term commercial pressures.
As a for-profit entity with a highly experienced team, SSI is expected to attract significant capital given the current interest in AI technology.
5 Best AI Marketing Analytics Tool
Lyzr.ai - Offers AI-driven solutions to optimize and automate marketing campaigns, enhancing performance through data analysis and machine learning.
Windsor.ai - Helps businesses analyze the effectiveness of their marketing efforts across various channels to optimize ROI.
ABTesting.ai - Simplifies the process of A/B testing for websites, helping users to optimize their web pages for better conversion rates using artificial intelligence.
Funnelish - Helps e-commerce businesses create and optimize sales funnels to increase conversions and sales.
Formaloo - Builds custom forms, databases, and interactive apps to streamline data collection and workflow automation without the need for coding.
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