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Are you ready for AI to predict your future actions? Ready or not, according to MIT, AI is set to predict future human actions. Coca Cola is set to pour $1.1B into Generative AI as a part of their latest partnership with Microsoft. But not all brands are as welcoming towards Generative AI as Coca Cola. Brands like Dove and Tropicana have gone out of their way to register their dissent against this latest technology. Sunder Pichai admits the advancements in Generative AI did take them by surprise as a company, but does Generative AI automatically make marketers? See how others are using Generative AI to create content.

What’s New In The Generative AI World

1. An AI Which Can Predict Future Human Actions Is Here

2. Coca Cola Pours $1.1B Into Generative AI Experiment With Microsoft

3. Sundar Pichai admits the generative AI boom took Google by surprise

4. Not All Big Brands Are Loving Generative AI

5. Can GenAI Make All Marketers Creative ?

6. What Are People Creating With Generative AI

MIT Study Reveals An AI Model Which Can Predict Future Human Actions

There’s a new AI model in town called Latent Inference Budget Model (L-IBM), which a team of researchers at MIT and University of Washington believe the model can predict accurately about future human actions by examining past behaviors, actions and limitations linked to the thinking process of an agent (which could be either a human or another AI). The study authors claim that L-IBM is better than other previously proposed frameworks capable of modeling human decision-making. “At the end of the day, we saw that the depth of the planning, or how long someone thinks about the problem, is a really good proxy of how humans behave,” said Athul Paul Jacob, one of the study authors and a Ph.D. Keep Reading

Coca‑Cola pours $1.1B into generative AI experiment with Microsoft

Coca‑Cola committed $1.1 billion to the Microsoft Cloud for its generative AI and cloud capabilities. According to the announcement made on April 23, the duo will jointly experiment with Azure OpenAI Service and other technologies “to develop innovative generative AI use cases across various business functions.”
In addition, the companies will experiment with the Microsoft Copilot Microsoft 365 AI assistant to test its efficacy in improving workplace productivity. Using Azure OpenAI Service, Coca-Cola is currently exploring the use of generative AI-powered digital assistants to improve performance metrics related to customer experiences, streamline operations, and improve efficiency, among other things. Know More

Sundar Pichai admits the generative AI boom took Google by surprise

Sundar Pichai, CEO of Google admits the company was indeed taken by surprise due to the sudden Generative AI boom. While speaking at an event at Stanford University earlier this month, the tech boss revealed the company was quite surprised by the sudden public interest in AI. Pichai admits recognizing the tech’s significance years ago but ideally Google had a different trajectory in mind when it comes to society’s adoption of AI. It was always rumored about Google being thrown into a damage control mode with the growing popularity of OpenAI’s ChatGPT, but as per Pichai he had to issue a “code red” over the chatbot’s sudden popularity later pouring resources into Google's AI development and bringing the company's cofounders back into the fold to help with product efforts. Keep Reading

Not All Big Brands Are A Fan Of Generative AI

Brands like tropicana and Dove have gone out of their way to make it quite explicit intentions about not liking AI. Tropicana on their part literally distributed special packages of their products with just “Tropcn” making it quite clear for their audience that there’s not place for anything artificial with their products. Dove took a similar route to make it clear that they will never use AI-generated imagery to represent “real bodies” in its advertising. Know More

Can AI Make All Marketers Creative ?

Generative AI can severely amplify human potential for creativity to draft written communication, amazing visual content. From Idea generations thought-starters, personalized content development, image and video generation, even press release generation are all areas that gen AI can impact. Several brands, including Infosys, now routinely use gen AI to develop copy, design and video output. Brands like Unilever, in fact, have created their own gen AI tools suite, Homer, to develop promotional copy. In fact, entire campaigns can now hinge on artificial intelligence-powered execution. Know More

What Are People Creating With Generative AI