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Welcome back to an exciting roundup of what’s happening in the Generative AI space this week. Adobe has released an AI Acrobat Assistant and a bunch of Generative AI powered features for Premiere Pro. Newsweek’s much publicized tyrst with Generative AI might just have started paying off for them. Google is set to pump $100B for its AI initiatives as per DeepMind’s boss. But the most impact in business which an industry is set to witness with Generative AI is Family Businesses as per PwC but some political experts feel that AI-powered disinformation is going to be the next head turners by impacting the candidate’s chances of winning and losing being dictated by the same. While New Zealand businesses are actually expecting their employees to not just be adept at going at it with AI skills, they are actually counting on people upskilling in AI and commanding a 30-40% increment in their compensations. But if you’re feeling left out

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Trending In GenAI This Week

1. Adobe Supercharges Premiere Pro With Generative AI

2. Newsweek’s Experiment With Generative AI In Journalism A Success?

3. Google Set To Pump $100B Into AI In Near Future

4. Family Businesses Set For A Renaissance With Generative AI?

5. GenAI Powered Disinformation About To Upset Political Campaigns

6. Upskill In AI, Get Paid More in New Zealand

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Adobe Going ALL-IN With Generative AI Video Tools For Premiere Pro

With an objective to empower users in streamlining their editing processes for videos, Adobe has expanded its Firefly models’ family across domains where it holds deep expertise including imaging, video, audio and 3D. In a technology preview of forthcoming generative AI workflows in Premiere Pro which is set for release later this year, Adobe has showcased the potential applications of third-party video generation models from OpenAI, Runway etc. which are set to be integrated soon into its Premiere Pro tool later this year. While key features include adding frames to clips for smoother transitions by extending it generatively, object addition and removal along with video creation from prompts are some of the latest features being loved by users. Apart from this Adobe is already rolling out AI-powered audio workflows in Premiere Pro set to be available to customers in May, Adobe has also listed out what users can expect from the same. Keep Reading

Newsweek Is Making Generative AI A Fixture In Its Newsroom

Back in September 2023 when Newsweek first announced its changes to the AI policy, at a time when the industry was literally bashing the use of generative AI in journalism with publications like Wired even denouncing tools like ChatGPT and promising never to publish text written or edited by AI, nobody thought Newsweek’s move would be seen as a disruptor for the entire industry. As Newsweek joins its competitors like Business Insider in taking a relatively bullish view on technology, their belief that AI tools can help journalists work faster, smarter and more creatively has certainly paid off so far. You will not only find a short note at the end of each of its article copy being transparent about how Newsweek uses AI, Newsweek has assured everyone that nobody has been forced to make use of the disruptive technology. While staff writers and editors have been encouraged to experiment with AI to boost speed and efficiency, Newsweek is certain to prove its mettle in next several months and year, distinguishing themselves from the newshouses who have decided to shun the use of this innovative technology. Know More

Google Set To Pump $100B+ Into AI, Says DeepMind Boss

DeepMind CEO Demis Hassabis has recently mentioned in a Ted Conference in Vancouver that Google is indeed planning something for keeping up with Microsoft and OpenAI’s rumored $100 billion Stargate. While Hassabis did not get into the details, but he gave enough hint to indicate that Google is indeed prepared to invest heavily into the trending technology where a major avenue for that might be hardware. Despite DeepMind’s recent activities not being too impressive, Hassabis feels the progress made on getting AI to acquire social skills is a significant step towards making AI even smarter but it still requires humongous computing power which is one of the reasons DeepMind teamed up with Google in 2014. Know More

Generative AI Sparks Family Business Renaissance As Per PwC Report

What can only be termed as a generational shift(no pun intended), close to 73% NextGen leaders acknowledged that Generative AI is indeed a powerful force for transformation and has the potential to reshape business operations and drive innovation for Family Businesses in near future. Being seen as trailblazers in harnessing the power of AI and advocates for its integration in family businesses, PwC views these new age leaders as a powerful force for transformation in bringing about a much needed renaissance for such businesses. Know More

Generative AI Powered Fake News Might Have Bigger Impacts On Political Campaigns

While it is still not clear how much of an impact disinformation has on swinging an election to date, but a generative model meant to study the impact of the same has churned out some interesting results. While random releases of disinformation does tend to cause a growth in impact on the political campaigns, it dampens down over time due to fact checking. However if such release of disinformation is repeated persistently, then it will have an impact for sure as disinformation biased towards a given candidate will shift the poll slightly in favor of that candidate each time it is released as per the model’s simulation. Since elections pose a one-history problem for analysis of such impact, the generative model is amping up the prediction of probability of the impacts happening especially today when its quite easy to create fake news using Generative AI technology and as per intelligence from credible sources, China is set to test it out with the upcoming global elections in US and India. Know More

AI Skills Linked To Higher Salary & Productivity As Per Latest Jobs-Report In New Zealand

New Zealand businesses are counting upon Generative AI to boost its overall productivity with workers in line for much bigger salaries to match a global tech giant. With AI being expected to drive average annual productivity gains of anywhere between 1-2 percent to about 49 percent, the tech skills gap remains an ongoing concern. As 63% businesses surveyed by Access Partnership were looking to employ people with AI skills, 70% said they were still struggling to find the right kind of talent as 79% are unsure about how to train workers to use AI to improve productivity. Keep Reading