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OpenAI’s Secret AI that Thinks like us 🧠 | How Top Brands are Winning in 2024⚡

OpenAI’s Secret AI that Thinks like us 🧠 | How Top Brands are Winning in 2024⚡

Game, Set, AI at Wimbledon 2024 🎾

16 Jul • Estimated Reading Time: 12 minutes

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Howdy Creators!!

Welcome to a brand new edition of our newsletter, where we dive into the latest innovations shaping the world of AI and marketing. from OpenAI's secretive "Strawberry" project to Wimbledon's player protection AI. We'll also dive into Nintendo's AI stance, rebranding strategies, and productivity-boosting AI tools. Join us as we uncover how technology is reshaping the worlds of AI and marketing.

What’s brewing in GenAi lately? ✨

OpenAI’s Secret AI that Thinks like us
Wimbledon Deploys AI to Shield Players Online
Nintendo's Bold Stance Against AI in Gaming
How Top Brands Are Reinventing Themselves for 2024
Top AI Tools for Productivity
Imagination meets Reality using SDXL3

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Inside the Mysterious 'Strawberry' Project 🍓

OpenAI, the company behind ChatGPT, is working on a new project code-named "Strawberry." This initiative aims to push the boundaries of artificial intelligence by enhancing reasoning capabilities. The project's details are shrouded in secrecy, even within OpenAI itself, highlighting its potential significance in the AI landscape.

How far has AI come Since Q❓ Strawberry is the successor to the previously reported Q* project, which was already seen as a breakthrough within OpenAI. Early demonstrations of Q* showcased its ability to tackle complex science and math problems beyond the reach of current commercial models. This evolution suggests that OpenAI is making significant strides in enhancing AI's problem-solving abilities.

Strawberry's key goal is enabling AI to conduct "deep research" by autonomously exploring the internet, a challenge that could revolutionize AI's information processing. This project aims to enhance AI reasoning, bridging the gap between current capabilities and human-like cognitive abilities, potentially achieving human or superhuman-level intelligence.

How AI is Protecting Tennis Stars at Wimbledon? 🎾

The All England Lawn Tennis Club has taken an imaginative step by employing artificial intelligence to protect Wimbledon players from online abuse. This AI-driven service, called Threat Matrix, monitors players' public social media profiles and automatically flags death threats, racism, and sexist comments in 35 different languages

But why do Tennis Stars Need Protection? 👀High-profile players like Emma Raducanu and Naomi Osaka have previously spoken about deleting social media apps from their phones due to online harassment. British No. 2 Harriet Dart has also limited her social media use because of online "hate". This highlights the growing problem of cyberbullying in professional sports.

Behind the Scenes: How Threat Matrix Works

How does it work? Jamie Baker, Wimbledon's tournament director, explained that Threat Matrix scrolls through social media concerning content, providing information that wasn't previously available. The system is supported by human monitors and offers players the option to scan private direct messages for abuse or threats

Actions>>Words: The tournament consults with players about the abuse before reporting it to tech companies for removal or to the police if necessary. This proactive approach demonstrates Wimbledon's commitment to player welfare both on and off the court. Know more about Threat Matrix.

Why is Mario's Maker saying 'NO' to GenAI? ❌

Nintendo president Shuntaro Furukawa announced that the company is not planning to use generative AI technology for its games, contrasting with other tech and gaming companies. Furukawa acknowledges AI's role in gaming but raises concerns about intellectual property rights. Nintendo's decision aligns with its history of setting trends rather than following them, using older hardware to create unique experiences, as seen with the Game Boy, Wii, and Switch. This stance sets Nintendo apart from competitors like Google, Microsoft, and Nvidia, who are heavily investing in AI. Read more

Rebranding or Redesigning can Make or Break your Marketing

For the third year in a row, marketers have prioritized rebrands, refreshes, and repositionings over bold creative campaigns. This trend, initially popular among CPG giants like Kraft Heinz and Unilever, has now spread to QSRs, digital-first brands such as Wayfair and Tubi, and even agencies. As the pandemic fades and Gen Z rises in prominence, rebranding remains a crucial strategy, allowing companies to stay agile and meet various marketing goals.

1. The Importance of Agility and Fluidity

Rebranding efforts highlight the need for agility in marketing strategies. As brands move from performance marketing to brand-building, they seek to create a holistic strategy across channels. Investing in brand equity helps differentiate companies in a crowded marketplace.

2. Brand Building is the Foundation for Growth

Brand-building activities are crucial for long-term growth. According to Kantar’s Blueprint For Brand Growth report, strong consumer experiences, design, convenience, and great advertising increase consumer predisposition to brands. Marketers are realizing the limitations of performance marketing and are turning back to brand marketing to create lasting consumer connections and drive growth.

3. Design is the Silent Communicator

Design plays a pivotal role in successful rebranding efforts. Brands like Kraft Heinz’s Mio and Manischewitz have leveraged design to communicate their core propositions and reach new markets. Design elements, when aligned with consumer insights, can significantly enhance brand perception and engagement, ensuring that the rebrand resonates with the target audience.

4. Navigating the Rebranding Landscape

Marketers must tread carefully when altering core brand identities. While rebranding can drive relevance and emotional connection, it’s essential to distinguish between a true rebrand and a simple redesign. The trend towards maximalism, as seen with brands like Pepsi, shows a move away from minimalism, emphasizing the need for thoughtful and strategic brand evolution to meet changing consumer expectations. Read more

Speaking of brand evolution and consumer experiences, an innovative startup in the wellness space has caught our attention. MOOD, a forward-thinking cannabis company, is redefining the consumption experience with their pioneering "rapid onset" gummies. As we've seen with successful rebrands, understanding and adapting to consumer needs is crucial. MOOD has done just that by addressing a common challenge in cannabis consumption. For those who prefer discretion or can't smoke in public or at work, MOOD's Rapid Onset THC Gummies offer an ingenious solution.

This cannabis startup pioneered “rapid onset” gummies

Most people prefer to smoke cannabis but that isn’t an option if you’re at work or in public.

That’s why we were so excited when we found out about Mood’s new Rapid Onset THC Gummies. They can take effect in as little as 5 minutes without the need for a lighter, lingering smells or any coughing.

Nobody will ever know you’re enjoying some THC.

We recommend you try them out because they offer a 100% money-back guarantee. And for a limited time, you can receive 20% off with code FIRST20.

Shop Now.

Top AI Tools for Productivity

1. Octane AI: Get a report that identifies leaks in your customer journey, then generate smart quizzes that unlock growth for your Shopify store.

2. Praxis: Use AI to decipher economic patterns and predict psychological trends, enabling you to refine strategies and anticipate market shifts.

3. WriteRefine: Perfect your texts with AI-powered refinement and translation that’s ideal for professionals, students, and anyone in between.

4. Lectura: From detailed video summaries to personalized note-taking, use AI to stay organized, making it easier to achieve educational goals.

5. Baron: Integrate ChatGPT natively into your desktop — no browser- or app-switching required.

Special Recommendation: We’re sure you don’t know about the the - “A Better Lemonade Stand” (Not a tool! Warning...)

Speaking of tools for success, we can't help but recommend "A Better Lemonade Stand" newsletter. Created by Richard Lazazzera, this gem delivers insights, trends, tools, and opportunities to build a better online business. Whether you're a startup or an established e-commerce player, each issue offers valuable, actionable content to help you stay ahead in the digital entrepreneurship game. With over 300 issues to date, it's a proven resource for anyone serious about growing their online business. What are you waiting for? Subscribe here for free.

Imagination meets Reality using SDXL3

Prompt:

Imagine a serene oasis under a sky filled with swirling galaxies and vibrant nebulae. The water in the oasis reflects the cosmic colors, and the trees are adorned with glowing, ethereal fruits. Floating islands hover above, connected by shimmering bridges made of stardust.