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Welcome back to an exciting week so far in generative ai as the tech giants have all launched their latest models in less than 12 hours difference between each other. Getty Images’ CEO is wants Industry Standards around AI but WPP has just partnered with Google Cloud for powering AI-driven marketing. Elon Musk believes superintelligence for AI systems hardly a year away as Trinity College uses AI for uncovering women’s experiences in Ireland from 1500 to 1700. But worry not about safeguarding your business from being the next victims of online GenAI boosted frauds like the one in Hong Kong where $25.6 million were stolen with deepfakes of UK-based CFO of their company.

What’s New With Generative AI

1. OpenAI, Google, Mistral Launch Latest AI Models In Half A Day

2. Elon Musk Says AI Superintelligence To Be Here By 2025

3. WPP Partners With Google Cloud For AI-Driven Marketing

4. Getty Images CEO Crying Foul Over Generative AI But With A Twist

5. Trinity College Led Research To Bring Back Women Into Ireland History With AI

6. Protect Your Business From Generative AI Boosted Financial Frauds Using Deepfakes

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OpenAI, Google, Mistral Launch Latest Models Barely 12 Hours Apart

The race for ultimate supremacy with Generative AI models is heating up like anything. While Meta announced its plans to launch the latest model of Llama, Google decided to launch Gemini Pro 1.5 in a matter of hours within Meta’s announcement. But the race was just getting started because OpenAI released its final version of GPT4 Turbo which combines Turbo & Vision. Mistral launched its frontier model tagged Mistral 8X22B as well within a few hours and even Stability followed suit with its latest model launch Stable LM2. So who do you think is winning in this race?- Know More

Elon Musk : AI Will Outsmart Humans By 2025

Speaking during a live interview streamed on social media platform X(formerly Twitter), Musk confirmed his views about expecting AI to outsmart humans by the end of 2025. Swearing by the technological developments he has seen so far, Elon described computers dedicated to AI increasing in capability by “a facctor of 10 every year if not every 6-9 months”. But is it something to be worried about or rejoice? Musk also added an asterisk to the statement signifying that shortages of AI chips and high AI power demands would be a limiting factor. Read More

WPP Partners With Google Cloud To Power Up Generative AI-Driven Marketing

Advertising giant WPP is leading the way for all other agencies to allow marketers to use GenAI and do things which were only a dream earlier. Announcing their partnership with Google in Cloud Next’ 24 conference, WPP is set to integrate Gemini models into WPP Open- the agency’s AI-powered marketing operating system. Currently being used by 35,000 people and adopted by The Coca-Cola Company, L’Oréal and Nestlé, WPP Open will combine Google’s expertise in data analytics, generative-AI and cyber security to boost the end-to-end marketing capabilities and global creative scale. Keep Reading

Getty Images CEO Calls For Industry Standards Around AI

After suing Stability AI earlier this year for unauthorized use of copyrighted materials from its platform, Getty Images’ CEO is in news now for being conscious of the speed and nature of AI’s development. But while the stock photo giant CEO is said to have been losing sleep over exploitation of the technology, Getty Images has just entered into a partnership with Nvidia to create AI text-to-image and text-to-video services with a generative model trained on Getty’s copyright-protected library of stock images. Contrarian much??? Know More

Trinity College Researchers To Use AI For Bringing Forgotten Women Of History Into Spotlight

Researchers at Trinity College, Dublin have taken it upon themselves to use AI and other digital technologies to uncover women’s experiences in Ireland from 1500 to 1700. With an objective of using AI for filling the empty history book sections around women’s progress in the time period, researchers are also aiming at recovering marginalised voices and overlooked narratives using AI. Granted with a fund of €2.5m (£2.1m) from European Research Council grant, researchers will document the roles women played during social and political upheavals that included massacres, sexual violence and extreme trauma. Keep Reading

Save Your Business From AI’s Perils

Recently, cybercriminals used ‘deepfake’ videos of the executives of a multinational company to convince the company’s Hong Kong-based employees to wire out US $25.6 million. Based on a video conference call featuring multiple deepfakes, the employees believed that their UK-based chief financial officer had requested that the funds be transferred. Police have reportedly arrested six people in connection with the scam. This use of AI technology is dangerous and manipulative. Without proper guidelines and frameworks in place, more organizations risk falling victim to AI scams like deepfakes. Find out how you can save your business from following suite. Read More